
Owner Isis plans sale of online retailer Wiggle as cycling increases in popularity spurred on by the successes of riders Mark Cavendish and Bradley Wiggins
Cycling has risen in popularity fueling the growth of online retailer Wiggle, which is considerings its options after hoisting an estimated £200m for-sale sign. Photograph: Tetra Images / Alamy/Alamy
With a new world champion in Mark Cavendish and Tour de France contenders such as Bradley Wiggins, there's never been a more opportune time to back British cycling. But with a different prize in mind, the private equity group behind Wiggle, the cycling and triathlon gear website, is working out its race plan after hoisting an estimated £200m for-sale sign.
Its owner Isis Equity Partners...