
It's not always about brand extension. These 6 small websites are pointing consumers to new strategies for buying, selling and trading merchandise.
Over the past 15 years, the Internet has transformed society. It has generated an entire industry, revolutionized commerce and altered the ways people communicate, connect and build relationships.
From a commercial perspective, online shopping has generated a shift in consumer behavior. According to two studies by the Pew Research Center, this shift is far from over. In September 2010, 58% of Americans went online for information about products to buy, up from 49% six years earlier.
The six companies profiled here are building strong momentum in the realm of online shopping. Their...