
In 1972, the percentage of Americans who said they were “pretty happy” was about 50%. In the years since, the U.S.’s standard of living has risen dramatically, and our gross domestic product per capita has increased by 96%. That means we have more, we consume more and we can afford more. But today, what percentage of Americans say they’re “pretty happy?” Fifty percent. In a new book out Nov. 8, Shiny Objects: Why We Spend Money We Don’t Have in Search of Happiness We Can’t Buy, Marketing Professor Dr. James Roberts analyzes why we buy more, more, more but just don’t think we’re any better off. In fact, we seem to think things are even worse.
In your book, you write that over the last several decades, we’ve consumed more and more products,...